How to Make Your Fortune With Information Products

  by Dan Kennedy  

You'd have to attend a lot of seminars (if you could find them) to get all the power-packed information in the video tape. Dan has a "no holds barred" approach to direct marketing and selling that anyone at any skill level can use. You'll learn many of Dan's million dollar techniques from this video. A must for any direct marketer's video reference library. In this 90-minute video presentation, Dan reveals:

	Lead generation for rapid growth
	Lead cost offsets
	How to prioritize to your specific market for greater sales
	Designing information products for maximum appeal
	The importance of "ready to use" documents and systems
	Why people want all the work done for them
	How to set up a "value build"
	The importance of bonuses
	Why you should plan your bonus first
	The secrets to a great guarantee
	How to capitalize on refunds
	Building an infomercial from the ground up
	How to use celebrity power
	The value of congruent products
	Using the catalog industry, statement stuffers, retail, private label and overseas distribution
	Dan's "greatest direct mail secrets"
	How to use "depth" in direct mailings